Monster Energy
“I am The Beast”
Monster Energy
“I am The Beast”
Unleashing the Beast: Strategy & Design for a Powerful Presence
Brand Presence | Activations | Events | Stands
Monster Energy is synonymous with adrenaline, strength, and a bold attitude. Our collaboration with the brand focused on strengthening its presence at strategic points of sale and large-scale events, ensuring its visual identity and message resonated with its audience.
This time, we worked on the 'I AM THE BEAST' campaign, a variation of Monster Energy’s iconic slogan 'Unleash the Beast,' developed around UFC fighter Conor McGregor.
The campaign aimed to convey energy and determination, aligning with the athlete’s intense personality and the brand’s philosophy. The brand activation included stands in supermarkets, exhibitions at major events, and customized in-store displays. Elements like refrigerators, displays, counters, and themed merchandise were designed to grab consumers' attention and boost interaction with the brand.
Additionally, we developed high-impact visuals with a disruptive approach: striking graphics, custom guitars, POP materials, and renders for retail presentations. The campaign’s visual aesthetic was based on a high-contrast black and neon green palette, reinforcing Monster Energy’s commanding presence in the market
This campaign not only enhanced brand visibility but also solidified its identity in key spaces, creating a powerful connection with its community of fans.
